Google Analytics vs Insights
Comprehensive comparison for 2026: features, pricing, and expert recommendations
By Shyft Research TeamUpdated Feb 24, 2026
TL;DR
- Both tools is our recommended choice for most users
- Compare ratings, features, and pricing below
- See detailed pricing comparison below
- Choose Google Analytics for AI-driven insights and global market reach.
Google Analytics Rating
N/A
Insights Rating
N/A
Google Analytics Price
$0/mo
Insights Price
$29/mo
When comparing Google Analytics and Insights, the choice largely depends on your business needs and location. Google Analytics is a global leader in web analytics, offering AI-powered insights and cross-platform tracking. It is ideal for businesses seeking comprehensive analytics and predictive metrics. Insights, on the other hand, is a privacy-focused analytics tool designed for developers. It is cookieless and compliant with EU regulations, making it a suitable choice for EU-based companies prioritizing user privacy.
Quick Verdict
Google Analytics is the clear winner for most businesses. Insights is a niche choice for privacy-focused EU-based companies.
Choose Google Analytics
Google Analytics is the global leader in web analytics. It offers AI-powered insights, cross-platform tracking, and extensive integrations. Best for businesses needing comprehensive analytics and predictive metrics.
Choose Google Analytics for AI-driven insights and global market reach.
OR
Choose Insights
Insights is a privacy-focused analytics tool. It is cookieless and compliant with EU regulations. Best for EU-based companies prioritizing user privacy.
Choose Insights for privacy-focused analytics in the EU.
Head-to-Head Comparison
Google Analytics
Insights
Category
analytics
analytics
Rating
No rating
No rating
Starting Price
$0/mo
$29/mo
Free Tier
What it Does
Web analytics with AI-powered insights by Google
Privacy-Focused Analytics for Developers
Frequently Asked Questions
For most businesses, Google Analytics is the clear winner due to its extensive features and global market reach. However, if you are an EU-based company prioritizing user privacy, Insights may be the better choice. Consider your specific needs and location when making your decision.
Our Expert Verdict
“Google Analytics is the clear winner for most businesses. Insights is a niche choice for privacy-focused EU-based companies.”
Pros
- • Google Analytics: Established solution
- • Insights: Established solution
Recommendation: We recommend google-analytics for most use cases.
Verdict: Google Analytics vs Insights
Winner: google-analytics
Google Analytics is the clear winner for most businesses. Insights is a niche choice for privacy-focused EU-based companies.
Common Questions: Google Analytics vs Insights
Both Google Analytics and Insights are strong analytics tools. Google Analytics and Insights. The best choice depends on your team size, budget, and specific feature requirements. Both offer ways to try before you buy.