Counter vs Google Analytics
Comprehensive comparison for 2026: features, pricing, and expert recommendations
By Shyft Research TeamUpdated Feb 25, 2026
TL;DR
- Both tools is our recommended choice for most users
- Compare ratings, features, and pricing below
- See detailed pricing comparison below
- Pick Counter if you need an EU-based analytics tool with real-time tracking.
Counter Rating
N/A
Google Analytics Rating
N/A
Counter Price
$29/mo
Google Analytics Price
$0/mo
Choosing the right web analytics tool is crucial for understanding user behavior and optimizing digital strategies. Counter and Google Analytics are two popular options, each with distinct strengths.
Counter is a real-time web analytics platform designed for simplicity and EU data compliance. Google Analytics, on the other hand, is a comprehensive analytics service with AI-powered insights and extensive integrations.
Quick Verdict
Counter is a solid choice for EU-based companies prioritizing data sovereignty. Google Analytics is the better option for most businesses due to its advanced features and integrations.
Choose Counter
Counter offers real-time visitor tracking and EU data hosting. It is a good fit for companies needing an EU-based alternative to Google Analytics.
Pick Counter if you need an EU-based analytics tool with real-time tracking.
OR
Choose Google Analytics
Google Analytics provides AI-powered insights, cross-platform measurement, and extensive integrations. It is the best choice for businesses seeking comprehensive analytics.
Pick Google Analytics if you want advanced AI insights and cross-platform measurement.
Head-to-Head Comparison
Counter
Google Analytics
Category
Data Insights
analytics
Rating
No rating
No rating
Starting Price
$29/mo
$0/mo
Free Tier
What it Does
Real-time web analytics made simple
Web analytics with AI-powered insights by Google
Frequently Asked Questions
For most businesses, Google Analytics is the superior choice due to its advanced features and integrations. However, if data sovereignty and EU compliance are top priorities, Counter offers a viable alternative.
Our Expert Verdict
“Counter is a solid choice for EU-based companies prioritizing data sovereignty. Google Analytics is the better option for most businesses due to its advanced features and integrations.”
Pros
- • Counter: Established solution
- • Google Analytics: Established solution
Recommendation: We recommend google-analytics for most use cases.
Verdict: Counter vs Google Analytics
Winner: google-analytics
Counter is a solid choice for EU-based companies prioritizing data sovereignty. Google Analytics is the better option for most businesses due to its advanced features and integrations.
Common Questions: Counter vs Google Analytics
Both Counter and Google Analytics are strong Data Insights tools. Counter and Google Analytics. The best choice depends on your team size, budget, and specific feature requirements. Both offer ways to try before you buy.