Google Analytics vs umami
Comprehensive comparison for 2026: features, pricing, and expert recommendations
By Shyft Research TeamUpdated Feb 25, 2026
TL;DR
- Both tools is our recommended choice for most users
- Compare ratings, features, and pricing below
- See detailed pricing comparison below
- Pick Google Analytics for comprehensive, AI-driven web analytics and cross-platform tracking.
Google Analytics Rating
N/A
umami Rating
N/A
Google Analytics Price
$0/mo
umami Price
$0
Choosing between Google Analytics and Umami depends on your business needs. Google Analytics is a tier 1 analytics tool with a Shyft score of 88/100. It offers AI-powered insights, cross-platform tracking, and detailed reporting. Umami, a tier 3 tool with a Shyft score of 33/100, focuses on privacy-first analytics with GDPR compliance and simple dashboards. Both tools track website traffic and user behavior, but they cater to different priorities.
Quick Verdict
Google Analytics is the better choice for most businesses needing deep insights and AI-powered analytics. Umami is ideal for privacy-focused teams in the EU.
Choose Google Analytics
Google Analytics offers AI-powered insights, cross-platform tracking, and robust reporting. It is best for businesses needing detailed analytics and predictive metrics.
Pick Google Analytics for comprehensive, AI-driven web analytics and cross-platform tracking.
OR
Choose umami
Umami provides privacy-first analytics with GDPR compliance and simple dashboards. It suits EU-based teams prioritizing user privacy and avoiding consent banners.
Pick Umami for privacy-focused, GDPR-compliant analytics with simple dashboards.
Head-to-Head Comparison
Google Analytics
umami
Category
analytics
Data Insights
Rating
No rating
No rating
Starting Price
$0/mo
$0
Free Tier
What it Does
Web analytics with AI-powered insights by Google
Privacy-first web analytics without the complexity
Frequently Asked Questions
For most businesses, Google Analytics is the clear winner due to its advanced features and AI capabilities. However, if your business operates in the EU and prioritizes user privacy, Umami is a solid choice. Consider your specific needs and compliance requirements when making your decision.
Our Expert Verdict
“Google Analytics is the better choice for most businesses needing deep insights and AI-powered analytics. Umami is ideal for privacy-focused teams in the EU.”
Pros
- • Google Analytics: Established solution
- • umami: Established solution
Recommendation: We recommend google-analytics for most use cases.
Verdict: Google Analytics vs umami
Winner: google-analytics
Google Analytics is the better choice for most businesses needing deep insights and AI-powered analytics. Umami is ideal for privacy-focused teams in the EU.
Common Questions: Google Analytics vs umami
Both Google Analytics and umami are strong analytics tools. Google Analytics and umami. The best choice depends on your team size, budget, and specific feature requirements. Both offer ways to try before you buy.