head-of-content

🥈Silver

Automates social media content research across X/Twitter, Instagram, YouTube, and TikTok. Identifies winning patterns to optimize marketing strategies. Integrates with Claude Code and Cowork for content analysis.

7350Updated 1mo ago

Intermediate30min to implementautomation

Saves ~120 min per use

Quick InstallView Source

git clone https://github.com/bradautomates/head-of-content.git

Works with:

Claude

Overview

About This Skill

How to Use

[{"step":"Define your scope: Specify the platform (X/Twitter, Instagram, YouTube, or TikTok), industry/topic, and timeframe for analysis. Narrow your focus to ensure relevant results.","tip":"Use specific industry keywords (e.g., 'AI SaaS' instead of 'technology') to avoid generic trends."},{"step":"Set engagement thresholds: Decide the minimum engagement rate (e.g., 5%) to filter out low-performing content. Adjust based on your audience size.","tip":"For smaller accounts, lower the threshold to 2-3% to capture niche trends."},{"step":"Run the analysis: Use the prompt template in Claude Code or Cowork to scrape and analyze trending posts. Ensure the tool has access to the platform’s API or scraping capabilities.","tip":"For X/Twitter, use the Twitter API v2. For Instagram/YouTube/TikTok, consider tools like CrowdTangle (Meta) or third-party APIs."},{"step":"Refine and generate ideas: Review the extracted patterns (themes, formats, hashtags) and let the AI create 5-10 content ideas tailored to your brand.","tip":"Prioritize ideas that align with your brand voice and goals (e.g., lead generation vs. brand awareness)."},{"step":"Schedule and test: Use your social media scheduler (e.g., Buffer, Hootsuite) to post the ideas at the recommended times. Track performance and iterate.","tip":"A/B test similar content formats (e.g., memes vs. threads) to double down on what works."}]

Setup & Installation

Quick Install

No install command available. Check the GitHub repository for manual installation instructions.

Alternative Install (Git Clone)

git clone https://github.com/bradautomates/head-of-content

Requirements

Claude Code or compatible AI agent
Works with: Claude

Quick Start Guide

Install the Skill

Copy the install command above and run it in your terminal.

Open Your AI Agent

Launch Claude Code, Cursor, or your preferred AI coding agent.

Try It Out

Use the prompt template or examples below to test the skill.

Customize

Adapt the skill to your specific use case and workflow.

Usage Examples

Prompt Template

Analyze trending content patterns across [PLATFORM: X/Twitter, Instagram, YouTube, or TikTok] for the [INDUSTRY/TOPIC: e.g., 'AI SaaS companies' or 'plant-based recipes']. Focus on top-performing posts from the last [TIMEFRAME: e.g., 30 days] with engagement rates above [THRESHOLD: e.g., 5%]. Extract key themes, hashtags, post formats, and posting times. Then, generate 5 optimized content ideas for [BRAND_NAME] that align with these patterns. Use [TOOL_NAME: e.g., Claude Code or Cowork] to analyze the data and refine the output.

Example Output

After analyzing 1,247 trending posts in the AI SaaS space on X/Twitter over the last 30 days, the AI identified three dominant content patterns: 1) **Thread-based educational content** (avg. 8.2% engagement), 2) **Meme-style jokes about AI fails** (avg. 12.1% engagement), and 3) **Short video clips of AI demos** (avg. 6.8% engagement). The most effective posting times were 9 AM and 7 PM EST on weekdays.

For **AcmeAI**, a B2B AI tool provider, the AI generated these five optimized content ideas:

1. **"AI vs. Human: Who Writes Better Code?"** – A humorous thread comparing AcmeAI’s code generation to human developers, using viral meme formats. Scheduled for 9 AM EST on Tuesday.
2. **"5 AI Tools That Will Replace Your Job (But Not AcmeAI’s)"** – A carousel post listing overhyped AI tools, with AcmeAI positioned as the "ethical alternative." Scheduled for 12 PM EST on Thursday.
3. **"How AcmeAI Saved a Dev Team 20 Hours/Week"** – A 30-second Loom video showcasing a real customer’s before/after workflow. Scheduled for 7 PM EST on Wednesday.
4. **"The AI Glitch That Went Viral (And How We Fixed It)"** – A behind-the-scenes thread explaining a recent bug and the team’s transparent response. Scheduled for 9 AM EST on Friday.
5. **"AI-Powered Productivity Hacks for Remote Teams"** – A TikTok-style vertical video with quick tips using AcmeAI’s features. Scheduled for 5 PM EST on Monday.

The AI also flagged that hashtags like #AITools, #SaaS, and #Productivity were overused, recommending niche alternatives like #DevProductivity or #NoCodeAI. Finally, it suggested A/B testing the meme format against the educational thread to see which resonates more with AcmeAI’s audience.