head-of-content

Head of Content automates social media research by scraping and analyzing high-performing content across X/Twitter, Instagram, YouTube, and TikTok. The skill uses engagement scoring algorithms to identify statistical outliers, extracts replicable hooks and patterns from viral videos using AI analysis, and generates actionable content plans with cross-platform opportunity scoring. It integrates Apify for social scraping, TubeLab for YouTube outlier detection, and Google Gemini for video analysis. Content creators, marketing strategists, and growth teams benefit by replacing manual research with automated pattern detection and platform-specific playbooks.

[{"step":"Define your scope: Specify the platform (X/Twitter, Instagram, YouTube, or TikTok), industry/topic, and timeframe for analysis. Narrow your focus to ensure relevant results.","tip":"Use specific industry keywords (e.g., 'AI SaaS' instead of 'technology') to avoid generic trends."},{"step":"Set engagement thresholds: Decide the minimum engagement rate (e.g., 5%) to filter out low-performing content. Adjust based on your audience size.","tip":"For smaller accounts, lower the threshold to 2-3% to capture niche trends."},{"step":"Run the analysis: Use the prompt template in Claude Code or Cowork to scrape and analyze trending posts. Ensure the tool has access to the platform’s API or scraping capabilities.","tip":"For X/Twitter, use the Twitter API v2. For Instagram/YouTube/TikTok, consider tools like CrowdTangle (Meta) or third-party APIs."},{"step":"Refine and generate ideas: Review the extracted patterns (themes, formats, hashtags) and let the AI create 5-10 content ideas tailored to your brand.","tip":"Prioritize ideas that align with your brand voice and goals (e.g., lead generation vs. brand awareness)."},{"step":"Schedule and test: Use your social media scheduler (e.g., Buffer, Hootsuite) to post the ideas at the recommended times. Track performance and iterate.","tip":"A/B test similar content formats (e.g., memes vs. threads) to double down on what works."}]