In this project I used ML modeling and data analysis to predict ad clicks and significantly improve ad campaign performance, resulting in a 43.3% increase in profits. The selected model was Logistic Regression. The insights provided recommendations for personalized content, age-targeted ads, and income-level targeting, enhancing marketing strategy.
git clone https://github.com/farrellwahyudi/Predicting-Ad-Clicks-Classification-by-Using-Machine-Learning.gitIn this project I used ML modeling and data analysis to predict ad clicks and significantly improve ad campaign performance, resulting in a 43.3% increase in profits. The selected model was Logistic Regression. The insights provided recommendations for personalized content, age-targeted ads, and income-level targeting, enhancing marketing strategy.
No install command available. Check the GitHub repository for manual installation instructions.
git clone https://github.com/farrellwahyudi/Predicting-Ad-Clicks-Classification-by-Using-Machine-LearningCopy the install command above and run it in your terminal.
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