Professional messaging for customer engagement
Shyft Score
Directory quality rating
43/100
Quiet
AI Readiness
How prepared for AI workflows
34/100
MCP
Our take
The verdict on WhatsApp
AI-generated
WhatsApp Business offers free professional messaging with AI agent support.
Strengths
- Free tier available
- MCP/AI-agent compatible
- Automated messaging responses
Limitations
- Limited to messaging
- No advanced analytics
Best for: Sales teams needing professional messaging with automated responses.
Try WhatsApp's free tier to see if it fits your workflow.
See how WhatsApp fits your stackAbout
What is WhatsApp?
WhatsApp Business enables sales and marketing teams to communicate with prospects and customers through the world's most popular messaging platform. It provides professional messaging capabilities, automated responses, and business profiles to enhance customer engagement and support conversations.
Key capabilities
Automated messaging responses
Business profile setup
Customer support chat
Group messaging capabilities
Rich media sharing (images, videos, documents)
At a glance
Capabilities
MCP
Use cases
What you can do with WhatsApp
Engage prospects with automated welcome messages
Share product demos via rich media
Provide instant customer support via chat
Nurture leads through group messaging
Qualify leads with automated responses
Best for
Small to medium-sized businessesSales and marketing teamsCustomer support departments
Pricing
WhatsApp pricing
WhatsApp starts at $0/mo
Starting at $0/mo
Ecosystem
Connected ecosystem
MCP servers, AI skills, and integrations that work with WhatsApp
MCP servers
Use WhatsApp with AI agents via these MCP servers
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Integrations
ZapierShopifySalesforceHubSpotMailchimpZendeskGoogle CalendarSlackFacebook Ads
AI & automation capabilities
REST APIN/A
MCP Server
WebhooksN/A
Free TierN/A
FAQs
Frequently asked questions
Common questions about WhatsApp and its capabilities
WhatsApp pricing starts at $0/mo. Contact WhatsApp for enterprise pricing and volume discounts.
Need help automating WhatsApp?
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