Does ZoomInfo integrate with Salesforce?

Yes, ZoomInfo offers native Salesforce integration that syncs contact data, company insights, and intent signals directly into your CRM. This allows sales teams to access ZoomInfo's database and technographics without leaving Salesforce.

How accurate is ZoomInfo contact data?

ZoomInfo maintains contact accuracy through continuous data verification, real-time updates, and multiple validation sources. They claim high accuracy rates for email addresses and phone numbers, though exact percentages vary by data type and are updated regularly.

ZoomInfo

B2B contact and intent data for enterprise sales

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Shyft Score

Directory quality rating

Reviewed

68/100

Quiet

AI Readiness

How prepared for AI workflows

Low

16/100

APIWebhooks

Our take

The verdict on ZoomInfo

AI-generated

ZoomInfo is the gold standard for B2B prospecting with intent data and company insights, but its custom pricing and low AI readiness may be barriers.

Strengths

B2B contact database
Intent signals
High user ratings

Limitations

Low AI readiness score
Custom pricing
No freemium tier

Best for: Large sales organizations needing comprehensive B2B prospecting tools.

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Benefits

Why teams choose ZoomInfo

Find verified contact information for your ideal prospects in seconds

Identify companies actively researching your solutions before competitors do

Turn anonymous website visitors into qualified sales opportunities

Access detailed company intelligence to personalize every sales conversation

About

What is ZoomInfo?

ZoomInfo is a comprehensive B2B intelligence platform providing verified contact data, company insights, and buying intent signals. Enterprise sales teams use it for prospecting, account-based marketing, and CRM enrichment to identify and close deals with key decision-makers.

Key capabilities

B2B contact database

Intent signals

Company insights

Technographics

Website visitor tracking

At a glance

Capabilities

APIWebhooks

Use cases

What you can do with ZoomInfo

Identify and target potential leads for a B2B software company

Research and gather intelligence on competitors in the tech industry

Enrich CRM data with up-to-date contact and company information

Best for

Enterprise SalesABM TeamsMarketing

API & Developer Info

API Style

REST

Authentication

API KeyOAuth 2.0

SDKs

pythonjavascriptjavacsharp

Capabilities

Webhooks

Documentation

API Documentation

Pricing

ZoomInfo pricing

Compare ZoomInfo plans and find the right fit for your team

ZoomInfo Pricing & Plans

Compare all ZoomInfo pricing tiers to find the right plan for your team

Professional

CustomContact sales

Best for: Individual reps

Company data
Contact data
Intent signals
Buyer personas

Credit-based system

Advanced

CustomContact sales

Best for: Sales teams

All Professional features
Workflows
Enrichment API
CRM integrations

Elite

CustomContact sales

Best for: Enterprise organizations

All Advanced features
Engage (sales engagement)
Chorus integration
Custom attributes

ZoomInfo does not publish pricing. Expect $15,000-$40,000/year minimum. Pricing is based on credits, seats, and features. Annual contracts only.

Ecosystem

Connected ecosystem

MCP servers, AI skills, and integrations that work with ZoomInfo

Integrations

SalesforceHubSpotOutreachMarketoMicrosoft Dynamics

AI & automation capabilities

REST API

MCP ServerN/A

Webhooks

Free TierN/A

FAQs

Frequently asked questions

Common questions about ZoomInfo and its capabilities

ZoomInfo uses custom pricing based on your specific needs and company size. They don't publish standard rates publicly. Contact their sales team directly for a personalized quote that includes access to their B2B database, intent signals, and other features.