Shyft Score
Directory quality rating
68/100
Quiet
AI Readiness
How prepared for AI workflows
16/100
APIWebhooks
Our take
The verdict on ZoomInfo
AI-generated
ZoomInfo is the gold standard for B2B prospecting with intent data and company insights, but its custom pricing and low AI readiness may be barriers.
Strengths
- B2B contact database
- Intent signals
- High user ratings
Limitations
- Low AI readiness score
- Custom pricing
- No freemium tier
Best for: Large sales organizations needing comprehensive B2B prospecting tools.
Request a demo to evaluate ZoomInfo for your team.
See how ZoomInfo fits your stackBenefits
Why teams choose ZoomInfo
Find verified contact information for your ideal prospects in seconds
Identify companies actively researching your solutions before competitors do
Turn anonymous website visitors into qualified sales opportunities
Access detailed company intelligence to personalize every sales conversation
About
What is ZoomInfo?
Comprehensive B2B contact and company intelligence platform built for enterprise sales teams. Access verified contact data, company insights, and buying intent signals to identify prospects and close deals faster. Essential for large organizations managing complex sales cycles.
Key capabilities
B2B contact database
Intent signals
Company insights
Technographics
Website visitor tracking
At a glance
Category
sales-intelligence
Department
Sales
Pricing
Custom (from Contact for pricing)
Type
API
Website
zoominfo.com
Capabilities
APIWebhooks
Use cases
What you can do with ZoomInfo
Identify and target potential leads for a B2B software company
Research and gather intelligence on competitors in the tech industry
Enrich CRM data with up-to-date contact and company information
Best for
Enterprise SalesABM TeamsMarketing
API & Developer Info
API Style
REST
Authentication
API KeyOAuth 2.0
SDKs
pythonjavascriptjavacsharp
Capabilities
Webhooks
Documentation
API Documentation Pricing
ZoomInfo pricing
Compare ZoomInfo plans and find the right fit for your team
ZoomInfo Pricing & Plans
Compare all ZoomInfo pricing tiers to find the right plan for your team
Most Popular
Professional
CustomContact sales
Best for: Individual reps
- Company data
- Contact data
- Intent signals
- Buyer personas
Credit-based system
Advanced
CustomContact sales
Best for: Sales teams
- All Professional features
- Workflows
- Enrichment API
- CRM integrations
Elite
CustomContact sales
Best for: Enterprise organizations
- All Advanced features
- Engage (sales engagement)
- Chorus integration
- Custom attributes
ZoomInfo does not publish pricing. Expect $15,000-$40,000/year minimum. Pricing is based on credits, seats, and features. Annual contracts only.
Ecosystem
Connected ecosystem
MCP servers, AI skills, and integrations that work with ZoomInfo
Integrations
SalesforceHubSpotOutreachMarketoMicrosoft Dynamics
AI & automation capabilities
REST API
MCP ServerN/A
Webhooks
Free TierN/A
FAQs
Frequently asked questions
Common questions about ZoomInfo and its capabilities
ZoomInfo uses custom pricing based on your specific needs and company size. They don't publish standard rates publicly. Contact their sales team directly for a personalized quote that includes access to their B2B database, intent signals, and other features.
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