Segment
Customer data platform for collecting and routing events
Shyft Score
Directory quality rating
68/100
Quiet
Found in 1 source
AI Readiness
How prepared for AI workflows
32/100
MCPWebhooks
Our take
The verdict on Segment
AI-generated
Segment is a robust customer data platform with strong integrations, but its AI readiness is low and it lacks MCP support.
Strengths
- #1 Customer Data Platform per IDC
- Real-time data routing
- Data governance features
Limitations
- Low AI readiness (32/100)
- No MCP support
- Subscription pricing starts at $120/mo
Best for: Operations teams needing a unified customer data platform.
Request a demo to evaluate Segment for your team.
See how Segment fits your stackAbout
What is Segment?
Segment is a customer data platform that collects, unifies, and routes customer data from multiple touchpoints to analytics tools, marketing platforms, and data warehouses. It enables businesses to create a single source of truth for customer information while ensuring data consistency across their entire technology stack.
Key capabilities
Data collection from multiple sources
Real-time data routing
User identity resolution
Integration with analytics and marketing tools
Data governance and compliance features
At a glance
Category
data-integration
Department
Data
Pricing
Subscription (from $120/mo)
Type
HYBRID
Website
segment.com
Capabilities
MCPWebhooks
Use cases
What you can do with Segment
Unify customer data from multiple sources
Route real-time customer data to marketing tools
Resolve user identities across different platforms
Ensure data consistency for analytics teams
Comply with data governance regulations
Best for
Marketing teamsData analystsProduct managers
API & Developer Info
API Style
REST
Authentication
API KeyOAuth 2.0
SDKs
pythonjavascriptrubyjavago
Capabilities
WebhooksSandbox / Free Tier
Rate Limits
12.1 Trillion API calls processed in 2023
Documentation
API Documentation Pricing
Segment pricing
Segment starts at $120/mo
Starting at $120/mo
Ecosystem
Connected ecosystem
MCP servers, AI skills, and integrations that work with Segment
MCP servers
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Integrations
Google AnalyticsSalesforceHubSpotMixpanelAmplitudeZendeskSlackMailchimpTableau
AI & automation capabilities
REST APIN/A
MCP Server
Webhooks
Free TierN/A
FAQs
Frequently asked questions
Common questions about Segment and its capabilities
Segment pricing starts at $120/mo. Contact Segment for enterprise pricing and volume discounts.
Need help automating Segment?
Our team can help you integrate Segment with your existing tools and build custom automation workflows.
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