Does Segment integrate with marketing automation tools?

Yes, Segment integrates with 300+ marketing and analytics tools including HubSpot, Salesforce, Marketo, Google Analytics, and Facebook Ads. It routes customer data in real-time to your entire marketing stack through a single API integration.

Is Segment good for data analysts and product teams?

Yes, Segment is ideal for data analysts and product managers. It provides clean, unified customer data, real-time event tracking, user identity resolution, and integrates with analytics tools like Amplitude, Mixpanel, and data warehouses for deeper analysis.

Segment

Customer data platform for collecting and routing events

ReviewedSubscriptionData

MCP Ready

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Shyft Score

Directory quality rating

Reviewed

68/100

Quiet

Found in 1 source

AI Readiness

How prepared for AI workflows

Fair

32/100

APIMCPWebhooks

Our take

The verdict on Segment

AI-generated

Segment is a strong customer data platform with strong integrations, but its AI readiness is low and it lacks MCP support.

Strengths

#1 Customer Data Platform per IDC
Real-time data routing
Data governance features

Limitations

Low AI readiness (32/100)
No MCP support
Subscription pricing starts at $120/mo

Best for: Operations teams needing a unified customer data platform.

Request a demo to evaluate Segment for your team.

See how Segment fits your stack

Benefits

Why teams choose Segment

Get a complete view of your customers across all touchpoints in one place

Stop manually copying data between tools and let everything sync automatically

Make faster business decisions with real-time customer insights

Ensure data accuracy and compliance without technical headaches

About

What is Segment?

Segment is a customer data platform that collects, unifies, and routes customer data from multiple touchpoints to analytics tools, marketing platforms, and data warehouses. It enables businesses to create a single source of truth for customer information while ensuring data consistency across their entire technology stack.

Key capabilities

Data collection from multiple sources

Real-time data routing

User identity resolution

Integration with analytics and marketing tools

Data governance and compliance features

At a glance

Capabilities

APIMCPWebhooks

Use cases

What you can do with Segment

Unify customer data from multiple sources

Route real-time customer data to marketing tools

Resolve user identities across different platforms

Ensure data consistency for analytics teams

Comply with data governance regulations

Best for

Marketing teamsData analystsProduct managers

API & Developer Info

API Style

REST

Authentication

API KeyOAuth 2.0

SDKs

pythonjavascriptrubyjavago

Capabilities

WebhooksSandbox / Free Tier

Rate Limits

12.1 Trillion API calls processed in 2023

Documentation

API Documentation

Pricing

Segment pricing

Segment starts at $120/mo

Starting at $120/mo

Ecosystem

Connected ecosystem

MCP servers, AI skills, and integrations that work with Segment

MCP servers

Use Segment with AI agents via these MCP servers

video audio mcp

An FFMPEG powered MCP server for basic Video and Audio editing.

pip 67

Seamless communication integration for your applications.

npx 116

A comprehensive collection of MCP servers for enhancing developer tools and services.

219

Integrate OpenAI's o1 model and Flux capabilities with ease using MCP servers.

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Integrations

Google AnalyticsSalesforceHubSpotMixpanelAmplitudeZendeskSlackMailchimpTableau

AI & automation capabilities

REST API

MCP Server

Webhooks

Free TierN/A

FAQs

Frequently asked questions

Common questions about Segment and its capabilities

Segment starts at $120/month for their subscription plan. Pricing scales based on monthly tracked users and data volume. Enterprise plans with advanced features like data governance and compliance are available with custom pricing for larger B2B organizations.