Clay
Data enrichment and outbound personalization platform
Shyft Score
Directory quality rating
83/100
Quiet
Found in 1 source
AI Readiness
How prepared for AI workflows
44/100
APIMCPWebhooks
Our take
The verdict on Clay
AI-generated
Clay offers AI-driven data enrichment with 75+ integrations, making it a powerful tool for building prospect profiles. Its high rating and MCP compatibility are notable, though its AI readiness is modest.
Strengths
- 4.9/5 rating from 420 reviews
- MCP/AI-agent compatible
- Integration with 75+ data providers
- Customizable prospect profiles
- Real-time data updates
Limitations
- Moderate AI readiness (44/100)
- Subscription pricing starts at $29/mo
- Limited to data enrichment
Best for: Sales teams needing comprehensive prospect profiles with AI-driven data aggregation
Request a demo to evaluate Clay for your team.
See how Clay fits your stackBenefits
Why teams choose Clay
Build comprehensive prospect profiles by combining data from 75+ sources in one platform
Reduce manual research time with AI-powered data aggregation and real-time updates
Increase outbound campaign effectiveness through enriched prospect data and personalization
Eliminate data silos by centralizing all prospect information in one user-friendly interface
About
What is Clay?
Combines 75+ data providers to build comprehensive prospect profiles for sales and marketing teams. Enriches contact data with verified information and enables personalized outreach at scale, helping B2B companies reach the right decision-makers with relevant messaging.
Key capabilities
AI-driven data aggregation
Integration with 75+ data providers
Customizable prospect profiles
Real-time data updates
User-friendly interface for data management
At a glance
Capabilities
APIMCPWebhooks
Use cases
What you can do with Clay
Create comprehensive prospect profiles using AI-driven data aggregation
Integrate data from 75+ providers for enriched lead insights
Customize prospect profiles for targeted marketing campaigns
Access real-time data updates for accurate sales outreach
Simplify data management with a user-friendly interface
Best for
Sales Development Representatives (SDRs)Revenue Operations (RevOps)Marketers
API & Developer Info
API Style
REST
Authentication
API KeyOAuth 2.0
SDKs
javascriptpythonruby
Capabilities
WebhooksSandbox / Free Tier
Documentation
API Documentation Pricing
Clay pricing
Clay starts at $29/mo
Starting at $29/mo
Ecosystem
Connected ecosystem
MCP servers, AI skills, and integrations that work with Clay
Integrations
SalesforceHubSpotZapierSlackMarketoOutreachSalesloftMailchimpLinkedIn
AI & automation capabilities
REST API
MCP Server
Webhooks
Free TierN/A
FAQs
Frequently asked questions
Common questions about Clay and its capabilities
Clay is a data enrichment and outbound personalization platform that helps sales teams find and enrich prospect data. It aggregates information from 75+ data providers using AI, creates customizable prospect profiles, and provides real-time data updates through a user-friendly interface.
Need help automating Clay?
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