Brevo vs HubSpot
Comprehensive comparison for 2026: features, pricing, and expert recommendations
By Shyft Research TeamUpdated Feb 24, 2026
TL;DR
- Both Brevo and HubSpot are strong options for email-marketing
- Brevo has 4.7/5 rating vs HubSpot at 4.5/5
- See detailed pricing comparison below
- Choose Brevo for email marketing and SMS campaigns.
Brevo Rating
4.7/5
HubSpot Rating
4.5/5
Brevo Price
$29/mo
HubSpot Price
Free / \/mo
Brevo and HubSpot are both powerful tools for marketing and CRM. Brevo is an all-in-one marketing platform that combines email marketing, SMS campaigns, and marketing automation with CRM functionality. HubSpot is the most popular CRM for growing companies, with a free tier and excellent marketing automation. Both tools have a Shyft score of 83/100 and are Tier 1 tools. However, they cater to different needs and use cases.
Quick Verdict
Brevo is better for email marketing and SMS campaigns. HubSpot is better for CRM and marketing automation.
Choose Brevo
Brevo excels in email marketing and SMS campaigns. It offers robust automation and CRM features. It is ideal for businesses focused on multi-channel outreach.
Choose Brevo for email marketing and SMS campaigns.
OR
Choose HubSpot
HubSpot is the best CRM for marketing, sales, and service. It has a free tier and excellent marketing automation. It is ideal for growing companies.
Choose HubSpot for CRM and marketing automation.
Head-to-Head Comparison
Brevo
HubSpot
Category
email-marketing
CRM
Rating
Starting Price
$29/mo
Free / \/mo
Free Tier
What it Does
All-in-one email marketing and CRM platform
CRM platform for marketing, sales, and service
Frequently Asked Questions
Brevo is better for email marketing and SMS campaigns. HubSpot is better for CRM and marketing automation. The choice depends on your business needs. If you need a robust CRM with excellent marketing automation, HubSpot is the way to go. If you need a powerful email marketing and SMS campaign tool, Brevo is the better choice.
Our Expert Verdict
“Brevo is better for email marketing and SMS campaigns. HubSpot is better for CRM and marketing automation.”
Pros
- • Brevo: 4.7/5 rating
- • HubSpot: AI-ready with MCP
Recommendation: Try both free tiers (if available) to find the best fit for your workflow.
Verdict: Brevo vs HubSpot
Brevo is better for email marketing and SMS campaigns. HubSpot is better for CRM and marketing automation.
Common Questions: Brevo vs HubSpot
Both Brevo and HubSpot are strong email-marketing tools. Brevo has a 4.7/5 rating and HubSpot has a 4.5/5 rating. The best choice depends on your team size, budget, and specific feature requirements. Both offer ways to try before you buy.