HubSpot vs Mautic
Comprehensive comparison for 2026: features, pricing, and expert recommendations
By Shyft Research TeamUpdated Apr 11, 2026
TL;DR
- Both tools is our recommended choice for most users
- Compare ratings, features, and pricing below
- See detailed pricing comparison below
- Best for: Small to medium businesses needing combined sales CRM and marketing automation with professional support
HubSpot Rating
4.5/5
Mautic Rating
N/A
HubSpot Price
Free / \/mo
Mautic Price
Free
When comparing CRM platforms, HubSpot and Mautic are two options that cater to different business needs. HubSpot is a global market leader with a strong focus on marketing automation and a free tier. Mautic, on the other hand, is an open-source marketing automation software that offers a budget-friendly alternative. Both tools have their strengths and weaknesses, and the best choice depends on your specific business requirements.
Quick Verdict
HubSpot offers a comprehensive sales and marketing platform with built-in CRM and sales automation, while Mautic focuses specifically on marketing automation with advanced lead scoring capabilities. HubSpot provides better sales pipeline management, whereas Mautic excels in granular marketing campaign customization.
Choose HubSpot
Pick HubSpot if you need integrated sales and marketing tools with CRM functionality and want a user-friendly platform that scales from free to enterprise
Best for: Small to medium businesses needing combined sales CRM and marketing automation with professional support
OR
Choose Mautic
Pick Mautic if you want advanced marketing automation features without ongoing subscription costs and need deep customization for complex marketing workflows
Best for: Marketing teams with technical resources who want sophisticated automation features and complete ownership of their marketing data
Head-to-Head Comparison
HubSpot
Mautic
Category
crm
crm
Rating
No rating
Starting Price
Free / \/mo
Free
Free Tier
What it Does
CRM platform for marketing, sales, and service
Open-source marketing automation for small to medium businesses
Key Features
- Contact management
- Email marketing
- Sales automation
- Reporting
- App marketplace
- Email marketing automation
- Lead management and scoring
- Campaign management
- Social media integration
- Analytics and reporting
Top Integrations
Gmail, Outlook, Slack, Zoom, 1000+ integrations5+ total
WordPress, Salesforce, Zapier, Google Analytics, Mailchimp9+ total
Best For
- SMB Sales
- Marketing
- Founders
- Small to medium-sized businesses
- Marketing teams
- Digital marketing agencies
API
SSO
MCP Server
Compliance
GDPR SOC2 HIPAA
GDPR SOC2 HIPAA
Frequently Asked Questions
In conclusion, HubSpot is the clear winner for most businesses due to its comprehensive features, strong marketing automation, and global market leadership. However, if you are looking for an open-source marketing automation tool on a budget, Mautic is a viable option. Consider your business needs and budget when making your decision.
Our Expert Verdict
“HubSpot offers a comprehensive sales and marketing platform with built-in CRM and sales automation, while Mautic focuses specifically on marketing automation with advanced lead scoring capabilities. HubSpot provides better sales pipeline management, whereas Mautic excels in granular marketing campaign customization.”
Pros
- • HubSpot: AI-ready with MCP
- • Mautic: Established solution
Recommendation: We recommend hubspot for most use cases.
Verdict: HubSpot vs Mautic
Winner: hubspot
HubSpot offers a comprehensive sales and marketing platform with built-in CRM and sales automation, while Mautic focuses specifically on marketing automation with advanced lead scoring capabilities. HubSpot provides better sales pipeline management, whereas Mautic excels in granular marketing campaign customization.
Common Questions: HubSpot vs Mautic
Both HubSpot and Mautic are strong crm tools. HubSpot has a 4.5/5 rating and Mautic. The best choice depends on your team size, budget, and specific feature requirements. Both offer ways to try before you buy.