HubSpot vs Salesforce
Comprehensive comparison for 2026: features, pricing, and expert recommendations
By Shyft Research TeamUpdated Feb 9, 2026
TL;DR
- Both tools is our recommended choice for most users
- HubSpot has 4.5/5 rating vs Salesforce at 4.3/5
- See detailed pricing comparison below
- Best for growing businesses (10-200 employees) prioritizing marketing-sales alignment and quick ROI.
HubSpot Rating
4.5/5
Salesforce Rating
4.3/5
HubSpot Price
Free / \/mo
Salesforce Price
\/user/mo
Quick Verdict
HubSpot wins for ease of use and SMB pricing; Salesforce wins for enterprise customization and scale.
Choose HubSpot
TieChoose HubSpot for intuitive UI, faster implementation, and all-in-one marketing integration.
Best for growing businesses (10-200 employees) prioritizing marketing-sales alignment and quick ROI.
OR
Choose Salesforce
TieChoose Salesforce for unlimited customization, enterprise-grade security, and complex workflow automation.
Best for enterprises (200+ employees) with dedicated admins and complex multi-department workflows.
Head-to-Head Comparison
HubSpot
TieSalesforce
TieCategory
CRM
CRM
Rating
Starting Price
Free / \/mo
\/user/mo
Free Tier
What it Does
All-in-one CRM platform
The #1 AI CRM platform
Frequently Asked Questions
Our Expert Verdict
“HubSpot wins for ease of use and SMB pricing; Salesforce wins for enterprise customization and scale.”
Pros
- • HubSpot: AI-ready with MCP
- • Salesforce: AI-ready with MCP
Recommendation: We recommend tie for most use cases.
Verdict: HubSpot vs Salesforce
Winner: tie
HubSpot wins for ease of use and SMB pricing; Salesforce wins for enterprise customization and scale.
Common Questions: HubSpot vs Salesforce
Both HubSpot and Salesforce are strong CRM tools. HubSpot has a 4.5/5 rating and Salesforce has a 4.3/5 rating. The best choice depends on your team size, budget, and specific feature requirements. Both offer ways to try before you buy.