Updated February 20266 alternatives compared

Best HubSpot Alternatives in 2026

HubSpot is powerful but expensive. Whether you need a cheaper CRM, better sales focus, or different marketing tools, here are the top alternatives compared.

Alternatives

Free options

$14

Lowest paid price

4.7

Top rating

TL;DR: Quick Picks

Best for Enterprise

Salesforce - Most customizable, largest ecosystem

Best for Small Teams

Pipedrive - Simple, visual, affordable

Best Value

Zoho CRM - Free tier, AI included

Why Consider HubSpot Alternatives?

HubSpot is excellent but not perfect for everyone. Common reasons teams switch:

Cost

HubSpot gets expensive fast. Professional tier starts at $800/mo.

Sales focus

If you only need CRM, simpler tools like Pipedrive work better.

Enterprise needs

Complex requirements often need Salesforce's customization.

Specialization

ActiveCampaign beats HubSpot for email automation specifically.

All HubSpot Alternatives

Salesforce

Enterprise CRM leader with extensive customization

4.5

Best for: Large enterprises, complex sales processes

Pros

Most customizable CRM platform
Massive app ecosystem (AppExchange)
Advanced reporting and analytics
Industry-specific solutions

Cons

−Steep learning curve
−Higher cost than HubSpot
−Requires admin expertise

Pricing: From $25/user/mo, Enterprise $165/user/mo

View details

Pipedrive

Sales-focused CRM built for small teams

4.6

Best for: Small sales teams, startups

Pros

Intuitive visual pipeline
Easy to set up and use
Strong mobile app
Affordable pricing

Cons

−Limited marketing features
−Basic reporting compared to HubSpot
−Fewer integrations

Pricing: From $14/user/mo, Professional $49/user/mo

View details

Zoho CRM

Free tier

Affordable all-in-one CRM with AI features

4.4

Best for: SMBs wanting value, Zoho ecosystem users

Pros

Excellent value for money
Free tier available
AI assistant (Zia) included
Part of larger Zoho suite

Cons

−Interface less polished
−Support can be slow
−Learning curve for advanced features

Pricing: Free tier, Standard $14/user/mo

View details

ActiveCampaign

Marketing automation with built-in CRM

4.6

Best for: Email marketing, automation-first teams

Pros

Best-in-class email automation
Powerful segmentation
Visual automation builder
Strong deliverability

Cons

−CRM is secondary to marketing
−Can get expensive with contacts
−Steeper learning curve

Pricing: From $29/mo, Professional $149/mo

View details

Monday.com

Free tier

Work OS with CRM capabilities

4.7

Best for: Teams wanting CRM + project management

Pros

Highly visual and customizable
Combines CRM with work management
Easy to get started
Great collaboration features

Cons

−Not a dedicated CRM
−Can get expensive per seat
−Marketing features are limited

Pricing: From $10/seat/mo, Pro $16/seat/mo

View details

Freshsales

Free tier

AI-powered CRM from Freshworks

4.5

Best for: Growing teams, AI-assisted selling

Pros

AI lead scoring included
Built-in phone and email
Clean, modern interface
Good free tier

Cons

−Marketing suite costs extra
−Smaller integration library
−Less brand recognition

Pricing: Free tier, Growth $15/user/mo

View details

Need a detailed comparison?

Compare HubSpot with any alternative side-by-side.

HubSpot vs Salesforce HubSpot vs Pipedrive HubSpot vs Zoho

Frequently Asked Questions

What is the best free HubSpot alternative?▼

Zoho CRM and Freshsales both offer robust free tiers. Zoho CRM Free supports up to 3 users with core CRM features. Freshsales Free includes contact management, deal tracking, and built-in phone for unlimited users.

Is Salesforce better than HubSpot?▼

It depends on your needs. Salesforce offers more customization and is better for complex enterprise requirements. HubSpot is easier to use and better for companies wanting marketing + sales in one platform. Salesforce is typically more expensive but more powerful.

What is the cheapest HubSpot alternative?▼

Pipedrive starts at $14/user/month and Zoho CRM at $14/user/month for paid plans. Both are significantly cheaper than HubSpot's paid tiers while offering solid CRM functionality for small teams.

Which HubSpot alternative is best for small business?▼

Pipedrive is often the best choice for small businesses focused on sales. It's affordable, easy to use, and designed specifically for small sales teams. If you need marketing automation too, consider Zoho CRM or Freshsales.

Does HubSpot have better marketing than alternatives?▼

HubSpot's marketing hub is considered industry-leading for inbound marketing. However, ActiveCampaign offers superior email automation, and Mailchimp is simpler for basic email marketing. The best choice depends on your marketing strategy.

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Why Consider HubSpot Alternatives?

HubSpot is excellent but not perfect for everyone. Common reasons teams switch:

Cost

HubSpot gets expensive fast. Professional tier starts at $800/mo.

Sales focus

If you only need CRM, simpler tools like Pipedrive work better.

Enterprise needs

Complex requirements often need Salesforce's customization.

Specialization

ActiveCampaign beats HubSpot for email automation specifically.

All HubSpot Alternatives

Salesforce

Enterprise CRM leader with extensive customization

4.5

Best for: Large enterprises, complex sales processes

Pros

Most customizable CRM platform
Massive app ecosystem (AppExchange)
Advanced reporting and analytics
Industry-specific solutions

Cons

−Steep learning curve
−Higher cost than HubSpot
−Requires admin expertise

Pricing: From $25/user/mo, Enterprise $165/user/mo

View details

Pipedrive

Sales-focused CRM built for small teams

4.6

Best for: Small sales teams, startups

Pros

Intuitive visual pipeline
Easy to set up and use
Strong mobile app
Affordable pricing

Cons

−Limited marketing features
−Basic reporting compared to HubSpot
−Fewer integrations

Pricing: From $14/user/mo, Professional $49/user/mo

View details

Zoho CRM

Free tier

Affordable all-in-one CRM with AI features

4.4

Best for: SMBs wanting value, Zoho ecosystem users

Pros

Excellent value for money
Free tier available
AI assistant (Zia) included
Part of larger Zoho suite

Cons

−Interface less polished
−Support can be slow
−Learning curve for advanced features

Pricing: Free tier, Standard $14/user/mo

View details

ActiveCampaign

Marketing automation with built-in CRM

4.6

Best for: Email marketing, automation-first teams

Pros

Best-in-class email automation
Powerful segmentation
Visual automation builder
Strong deliverability

Cons

−CRM is secondary to marketing
−Can get expensive with contacts
−Steeper learning curve

Pricing: From $29/mo, Professional $149/mo

View details

Monday.com

Free tier

Work OS with CRM capabilities

4.7

Best for: Teams wanting CRM + project management

Pros

Highly visual and customizable
Combines CRM with work management
Easy to get started
Great collaboration features

Cons

−Not a dedicated CRM
−Can get expensive per seat
−Marketing features are limited

Pricing: From $10/seat/mo, Pro $16/seat/mo

View details

Freshsales

Free tier

AI-powered CRM from Freshworks

4.5

Best for: Growing teams, AI-assisted selling

Pros

AI lead scoring included
Built-in phone and email
Clean, modern interface
Good free tier

Cons

−Marketing suite costs extra
−Smaller integration library
−Less brand recognition

Pricing: Free tier, Growth $15/user/mo

View details

Frequently Asked Questions

What is the best free HubSpot alternative?▼

Is Salesforce better than HubSpot?▼

What is the cheapest HubSpot alternative?▼

Pipedrive starts at $14/user/month and Zoho CRM at $14/user/month for paid plans. Both are significantly cheaper than HubSpot's paid tiers while offering solid CRM functionality for small teams.

Which HubSpot alternative is best for small business?▼

Does HubSpot have better marketing than alternatives?▼