etracker vs Google Analytics
Comprehensive comparison for 2026: features, pricing, and expert recommendations
By Shyft Research TeamUpdated Feb 24, 2026
TL;DR
- Both tools is our recommended choice for most users
- Compare ratings, features, and pricing below
- See detailed pricing comparison below
- Choose etracker if you need privacy-focused analytics within the EU.
etracker Rating
N/A
Google Analytics Rating
N/A
etracker Price
$29/mo
Google Analytics Price
$0/mo
When comparing analytics tools, the choice often comes down to privacy versus functionality. etracker and Google Analytics represent two distinct approaches to web analytics. etracker focuses on privacy-friendly tracking, making it a strong contender for EU-based companies. Google Analytics, on the other hand, is a global leader with AI-powered insights and extensive integrations.
Quick Verdict
Google Analytics is the clear winner for most businesses due to its advanced features, AI capabilities, and global market presence. etracker is a better choice for companies prioritizing privacy and operating within the EU.
Choose etracker
etracker excels in privacy-friendly analytics, offering consent-free and cookie-less tracking. It is ideal for EU-based companies focused on data privacy and compliance.
Choose etracker if you need privacy-focused analytics within the EU.
OR
Choose Google Analytics
Google Analytics provides AI-powered insights, cross-platform measurement, and a vast ecosystem of integrations. It is best for businesses needing advanced analytics and global reach.
Choose Google Analytics if you need advanced analytics and global market insights.
Head-to-Head Comparison
etracker
Google Analytics
Category
analytics
analytics
Rating
No rating
No rating
Starting Price
$29/mo
$0/mo
Free Tier
What it Does
Privacy-friendly web analytics with high data quality.
Web analytics with AI-powered insights by Google
Frequently Asked Questions
For most businesses, Google Analytics is the superior choice due to its advanced features and global market presence. However, if your priority is data privacy and compliance within the EU, etracker offers a robust alternative. Evaluate your specific needs and regulatory requirements to make the best decision.
Our Expert Verdict
“Google Analytics is the clear winner for most businesses due to its advanced features, AI capabilities, and global market presence. etracker is a better choice for companies prioritizing privacy and operating within the EU.”
Pros
- • etracker: Established solution
- • Google Analytics: Established solution
Recommendation: We recommend google-analytics for most use cases.
Verdict: etracker vs Google Analytics
Winner: google-analytics
Google Analytics is the clear winner for most businesses due to its advanced features, AI capabilities, and global market presence. etracker is a better choice for companies prioritizing privacy and operating within the EU.
Common Questions: etracker vs Google Analytics
Both etracker and Google Analytics are strong analytics tools. etracker and Google Analytics. The best choice depends on your team size, budget, and specific feature requirements. Both offer ways to try before you buy.