Google Analytics vs nilly
Comprehensive comparison for 2026: features, pricing, and expert recommendations
By Shyft Research TeamUpdated Feb 24, 2026
TL;DR
- Both tools is our recommended choice for most users
- Compare ratings, features, and pricing below
- See detailed pricing comparison below
- Choose Google Analytics for comprehensive, AI-driven analytics and cross-platform tracking.
Google Analytics Rating
N/A
nilly Rating
N/A
Google Analytics Price
$0/mo
nilly Price
$0/mo
When comparing Google Analytics and nilly, the choice depends on your priorities. Google Analytics is a tier 1 tool with a Shyft score of 88/100. It offers AI-powered insights and cross-platform measurement. nilly, a tier 3 tool with a Shyft score of 28/100, is a privacy-first analytics service based in Switzerland. It is cookieless, lightweight, and compliant with EU data laws like GDPR and CCPA.
Quick Verdict
Google Analytics is the better overall tool for comprehensive analytics and AI-powered insights. nilly is a strong choice for privacy-focused analytics in the EU.
Choose Google Analytics
Google Analytics offers advanced AI-powered insights and cross-platform measurement. It is ideal for businesses needing detailed analytics and predictive metrics.
Choose Google Analytics for comprehensive, AI-driven analytics and cross-platform tracking.
OR
Choose nilly
nilly is a privacy-first analytics tool compliant with EU data laws. It is lightweight and suitable for businesses prioritizing data privacy.
Choose nilly for privacy-focused analytics with EU data hosting and compliance.
Head-to-Head Comparison
Google Analytics
nilly
Category
analytics
analytics
Rating
No rating
No rating
Starting Price
$0/mo
$0/mo
Free Tier
What it Does
Web analytics with AI-powered insights by Google
Privacy-first web analytics for GDPR compliance
Frequently Asked Questions
For businesses needing advanced analytics and AI insights, Google Analytics is the clear winner. It offers comprehensive tracking and predictive metrics. However, if privacy and EU compliance are top priorities, nilly is a strong alternative. It provides a lightweight, cookieless solution that meets strict data privacy regulations.
Our Expert Verdict
“Google Analytics is the better overall tool for comprehensive analytics and AI-powered insights. nilly is a strong choice for privacy-focused analytics in the EU.”
Pros
- • Google Analytics: Established solution
- • nilly: Established solution
Recommendation: We recommend google-analytics for most use cases.
Verdict: Google Analytics vs nilly
Winner: google-analytics
Google Analytics is the better overall tool for comprehensive analytics and AI-powered insights. nilly is a strong choice for privacy-focused analytics in the EU.
Common Questions: Google Analytics vs nilly
Both Google Analytics and nilly are strong analytics tools. Google Analytics and nilly. The best choice depends on your team size, budget, and specific feature requirements. Both offer ways to try before you buy.