Google Analytics vs Publytics
Comprehensive comparison for 2026: features, pricing, and expert recommendations
By Shyft Research TeamUpdated Feb 24, 2026
TL;DR
- Both tools is our recommended choice for most users
- Compare ratings, features, and pricing below
- See detailed pricing comparison below
- Choose Google Analytics for comprehensive, AI-powered web analytics.
Google Analytics Rating
N/A
Publytics Rating
N/A
Google Analytics Price
$0/mo
Publytics Price
$29/mo
When comparing Google Analytics and Publytics, the choice depends on your business needs. Google Analytics is a tier 1 analytics tool with a Shyft score of 88/100. It offers AI-powered insights, cross-platform measurement, and robust tracking. Publytics, a tier 3 tool with a Shyft score of 30/100, is designed for publishers and blog owners. It provides cookie-free analytics and EU data hosting.
Quick Verdict
Google Analytics is the clear winner for most businesses. Publytics is a niche option for EU-based publishers needing cookie-free analytics.
Choose Google Analytics
Google Analytics offers robust tracking, AI-powered insights, and cross-platform measurement. It is ideal for businesses needing comprehensive analytics.
Choose Google Analytics for comprehensive, AI-powered web analytics.
OR
Choose Publytics
Publytics is a cookie-free analytics tool designed for publishers. It is best for EU-based publishers needing data hosted in the EU.
Choose Publytics for EU-based publishers needing cookie-free analytics.
Head-to-Head Comparison
Google Analytics
Publytics
Category
analytics
analytics
Rating
No rating
No rating
Starting Price
$0/mo
$29/mo
Free Tier
What it Does
Web analytics with AI-powered insights by Google
The Google Analytics Alternative for Publishers
Frequently Asked Questions
For most businesses, Google Analytics is the clear winner. It offers comprehensive analytics, AI-powered insights, and cross-platform measurement. Publytics is a niche option for EU-based publishers needing cookie-free analytics. If you are a publisher in the EU, Publytics may be a suitable alternative. Otherwise, Google Analytics is the better choice.
Our Expert Verdict
“Google Analytics is the clear winner for most businesses. Publytics is a niche option for EU-based publishers needing cookie-free analytics.”
Pros
- • Google Analytics: Established solution
- • Publytics: Established solution
Recommendation: We recommend google-analytics for most use cases.
Verdict: Google Analytics vs Publytics
Winner: google-analytics
Google Analytics is the clear winner for most businesses. Publytics is a niche option for EU-based publishers needing cookie-free analytics.
Common Questions: Google Analytics vs Publytics
Both Google Analytics and Publytics are strong analytics tools. Google Analytics and Publytics. The best choice depends on your team size, budget, and specific feature requirements. Both offer ways to try before you buy.