Google Analytics vs Visitor Analytics
Comprehensive comparison for 2026: features, pricing, and expert recommendations
By Shyft Research TeamUpdated Feb 24, 2026
TL;DR
- Both tools is our recommended choice for most users
- Compare ratings, features, and pricing below
- See detailed pricing comparison below
- Choose Google Analytics for advanced AI insights and comprehensive tracking.
Google Analytics Rating
N/A
Visitor Analytics Rating
N/A
Google Analytics Price
$0/mo
Visitor Analytics Price
$29/mo
When comparing Google Analytics and Visitor Analytics, the choice depends on your business needs and data privacy requirements. Google Analytics is a tier 1 tool with a Shyft score of 88, offering AI-powered insights and cross-platform measurement. Visitor Analytics, a tier 3 tool with a Shyft score of 28, provides cookie-free tracking and is based in the EU.
Both tools offer web analytics services, but they cater to different priorities. Google Analytics excels in advanced analytics and predictive metrics, while Visitor Analytics focuses on privacy compliance and detailed visitor tracking.
Quick Verdict
Google Analytics is the better choice for most businesses due to its advanced AI features and comprehensive tracking. Visitor Analytics is a solid option for EU-based companies needing data residency and cookie-free tracking.
Choose Google Analytics
Google Analytics offers AI-powered insights, cross-platform measurement, and robust reporting. It is ideal for businesses needing detailed user behavior analysis and predictive metrics.
Choose Google Analytics for advanced AI insights and comprehensive tracking.
OR
Choose Visitor Analytics
Visitor Analytics provides cookie-free tracking, heatmaps, and visitor recordings. It is best for EU-based companies prioritizing data residency and privacy compliance.
Choose Visitor Analytics for EU data hosting and cookie-free tracking.
Head-to-Head Comparison
Google Analytics
Visitor Analytics
Category
analytics
analytics
Rating
No rating
No rating
Starting Price
$0/mo
$29/mo
Free Tier
What it Does
Web analytics with AI-powered insights by Google
Advanced Analytics for Enhanced Visitor Insights
Frequently Asked Questions
For most businesses, Google Analytics is the better choice due to its advanced features and comprehensive tracking capabilities. However, if your company operates in the EU and prioritizes data residency and privacy, Visitor Analytics is a solid alternative. Consider your specific needs and compliance requirements when making your decision.
Our Expert Verdict
“Google Analytics is the better choice for most businesses due to its advanced AI features and comprehensive tracking. Visitor Analytics is a solid option for EU-based companies needing data residency and cookie-free tracking.”
Pros
- • Google Analytics: Established solution
- • Visitor Analytics: Established solution
Recommendation: We recommend google-analytics for most use cases.
Verdict: Google Analytics vs Visitor Analytics
Winner: google-analytics
Google Analytics is the better choice for most businesses due to its advanced AI features and comprehensive tracking. Visitor Analytics is a solid option for EU-based companies needing data residency and cookie-free tracking.
Common Questions: Google Analytics vs Visitor Analytics
Both Google Analytics and Visitor Analytics are strong analytics tools. Google Analytics and Visitor Analytics. The best choice depends on your team size, budget, and specific feature requirements. Both offer ways to try before you buy.